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Founded on December 12, 2016, inspired by the enduring beauty and strength of the jadeite gemstone, our brand represents luck, prosperity, and quiet resilience.

Over the years, we’ve grown into a fashion house that champions sophistication, diversity, and timeless aesthetics—offering unique ready-to-wear pieces at accessible prices. Each collection tells a story of balance between trend and tradition, crafted with care from sketch to stitch in our very own production house.

Who We Serve

JADEITE’s primary market is Vietnam, with a growing presence across Southeast Asia and Asia-Pacific. Our designs attract urban, independent, and fashion-forward women who value uniqueness and quality.

Vision & Global Ambition

We aim to expand JADEITE’s global presence through:
- Culturally relevant designs tailored for international markets
- Enhanced production capacity for wholesale orders
- Competitive pricing without compromising quality
- Long-term collaborations with trusted distribution partners worldwide